Madison Beer: the locket tour
From Viral Sensation to Pop Auteur
It feels like a lifetime ago that Madison Beer first captured the internet’s attention, but the artist stepping onto the stage at the Coca-Cola Coliseum this July is a far cry from the viral cover singer of the early 2010s. Over the last few years, Beer has meticulously crafted a sonic identity that sits comfortably between glossy, R&B-inflected pop and the kind of raw, diary-entry songwriting that resonates deeply with her fanbase. With 'The Locket Tour,' she isn’t just performing songs; she’s curating a world. Expect a show that leans heavily into the atmospheric, dreamlike quality of her recent projects, where high-production visuals meet the intimate vulnerability that has become her signature.
Her live shows have evolved significantly, moving away from simple stage setups toward immersive, theatrical experiences. If you’ve been following her discography—from the breakout success of 'Life Support' to the polished, introspective heights of 'Silence Between Songs'—you know that Beer’s strength lies in her ability to command a room with nothing but her vocal range. She’s a performer who understands the power of a slow burn, balancing high-energy, choreography-heavy tracks with stripped-back moments that turn a cavernous venue like the Coliseum into something that feels surprisingly personal.
The Venue: A Historic Stage
The Coca-Cola Coliseum is a fascinating choice for this tour. Located right in the heart of Exhibition Place, the venue carries a rich history—originally opening in 1921 as the Coliseum, it has seen everything from the Royal Agricultural Winter Fair to professional hockey. For a pop concert, it offers a unique sweet spot: it’s large enough to accommodate the massive production value of a modern arena tour, yet it retains a certain grit and character that you just don’t get in the sterile, newer arenas downtown. The acoustics are surprisingly punchy, making it an excellent space for Beer’s layered vocal production.
Making the Most of the Exhibition Grounds
Because the Coliseum sits on the edge of the Exhibition grounds, you’re perfectly positioned to make a full evening out of the event. Before the show, skip the standard arena concessions and head over to Liberty Village. It’s a short walk north and is arguably the best place in the city to grab a pre-show bite. If you’re looking for something reliable and vibrant, check out the local spots along Liberty Street. Whether you want a craft beer to set the mood or a quick, high-quality meal, the neighbourhood is teeming with options that cater to the pre-concert crowd.
After the show, the area is surprisingly easy to navigate. While the crowds exiting the Coliseum can be dense, you’re steps away from the Exhibition GO Station if you’re heading out of the city, or the 509 Harbourfront and 511 Bathurst streetcars if you’re looking to dive back into the downtown core. If you have the energy, a late-night walk along the waterfront trail is the perfect way to decompress after the high-octane energy of the concert.
Good to Know
- **Arrive Early:** The Coca-Cola Coliseum can have bottleneck issues at the main entrance during peak times. Aim to arrive at least 45 minutes before the doors open to clear security without missing the opening act.
- **Dress the Part:** Madison Beer’s fanbase is known for their impeccable concert style. Expect a lot of Y2K-inspired aesthetics, corset tops, and ethereal, 'coquette' fashion. Don't be afraid to lean into the theme.
- **Transit Tip:** If you’re taking the TTC, the 511 Bathurst streetcar is your best friend. It drops you off right at the Exhibition loop, saving you from the long walk from the main gates if you’re coming from the north.
- **Stay Hydrated:** The Coliseum can get quite warm once the floor fills up. Keep an eye on the venue’s bag policy, which is typically strict—stick to a small clear bag to get through security lines faster.
