Ghost Signs Of Toronto

Have you ever looked up while walking through the city and noticed a faded, painted advertisement clinging to the side of an old brick building? These 'ghost signs' are more than just peeling paint; they are the remnants of early Canadian marketing and a window into the city's commercial evolution.

Uncovering Hidden History

Join this guided tour to learn how to read these disappearing messages. You'll explore how typography, imagery, and even the choice of wall space were used to shape a national identity long before digital billboards took over. The tour takes place in the Roncesvalles neighbourhood, starting at the Sorauren Avenue Fieldhouse. It’s a fantastic way to sharpen your eye for the hidden history that is literally hiding in plain sight above our heads.

Why It Matters

These signs represent a time when Toronto was a rapidly industrializing hub. By examining them, we gain a deeper understanding of the brands, businesses, and social values that defined the city's past. Whether you are a history buff, a typography enthusiast, or just someone who loves the character of Toronto's older neighbourhoods, this tour offers a unique perspective on the urban landscape.

Practical Details

• **When:** June 14, 2026, from 11:00 AM to 12:30 PM.
• **Where:** Sorauren Avenue Fieldhouse (50 Wabash Ave).
• **What to expect:** A 90-minute walking tour. Wear comfortable shoes and bring a camera—you'll be looking up quite a bit!
• **After the tour:** You’re in the heart of Roncesvalles. After the tour, grab a coffee at one of the many independent cafes on Roncesvalles Avenue or take a short walk over to High Park to enjoy the rest of your Saturday.